Explore Minnesota’s 2015 #OnlyinMN (Only in Minnesota) campaign was a huge success. Director John Edman says the campaign generated 3.2 million trips, 337-million in traveler spending. And about 31-million in state and local taxes in 2015. Every dollar invested in promoting Minnesota tourism last year brought in another 75-dollars in consumer spending into the state’s economy. Edman says they plan to expand the campaign in 2016.