A study finds Super Bowl 52 brought more than 370 million dollars in net new spending to Minnesota. Host Committee C-E-O Maureen Bausch says, “We couldn’t have done it without the hospitality of Minnesotans: our 10-thousand volunteers, our wonderful hoteliers, event managers, venue managers, the police, the security from all parts of the state, the National Guard.”
Researchers say Super Bowl visitors spent an average 608 dollars per day in the Twin Cities. There was record demand for hotel rooms, and record numbers of passengers and planes at MSP. The committee says net spending in Minnesota for Super Bowl 52 was greater than for the previous two big games in Houston and San Francisco.
Two-thirds of those surveyed said it was their first visit to the Minneapolis-Saint Paul area. Eighty-three percent of first-time Super Bowl attendees surveyed say they plan to return to the Twin Cities — 93 percent of Super Bowl visitors overall.