MARKETING TEAM

John Baker, Executive Vice President and General Manager
John joined Learfield in 2007 and leads our Government Communications, Brownfield, News, and Learfield Interaction divisions. John’s clients have included the states of Missouri, Iowa, Wisconsin, Texas, and Minnesota. John has over 25 years’ marketing experience including 16 with Learfield.
Myra Verslues, Director of Sales Support
Manages the fulfillment support team to ensure completion of projects, verifies contractual agreements, and manages radio avails. Myra brings a B.S. degree from University of Central Missouri and has been with Learfield 26 years.
Shelly Hemmel, Sales Planner
Shelly provides detailed order entry, contracting and fulfillment including specialized billing. She prepares reports to support state-specific spending and tracks weekly sales. She has 27 years with Learfield.
Callie Bexten, Sales Planner
Callie creates client specific campaign proposals and sales materials. She prepares contracts and client summaries upon campaign completion. Callie has a B.S.B.A from University of Central Missouri and has been with Learfield since 2021.
Liz Landwehr, Project Manager
Liz facilitates campaign fulfillment planning, organization, and tracking of contracts and has been with Learfield since 2018. She manages HIVE, our campaign management software, to ensure all marketing components are completed for our partners.
Jennifer Shinkle, Research Analyst and Media Buyer
Jennifer pulls third party research, pricing, estimated analytics and media usage reports as well as negotiates rates and added value or partnership messaging that will amplify the campaign results. Jennifer has a B.A. from the University of Missouri and has been with Learfield for 17 years.
Laura Isenberg, Graphic Designer
Laura develops visual graphics with guidance from the Market Manager and ideation team. She has her A.A.S from East Central College and has been with Learfield since 2013. Laura is an expert in this field and her creative talents will drive awareness to your campaign goals.
Brynn Jankowski, Digital Specialist
Brynn started with Learfield in 2023. She creates content for digital ads on a variety of channels, compiles analytics, monitors campaign performance and aids in graphic design. Brynn has two B.A. degrees from the University of Missouri.
Expanding on the statewide radio influence of Minnesota News Network, the Learfield Interaction team works to Connect, Inform and Engage Minnesotans with inventive strategies and diverse content experiences.
We usually partner with:
- State Government/Associations
- Agency Partners
- Commerce
- Advocacy/Political
No one has more experience in executing outreach messaging than Learfield. Reach out to Learfield Strategic Marketing executives in Minnesota for a customized strategy for your program or initiatives.
Learfield Interaction Specialities
Public Relations
Channel Marketing
App Development
Lead Generation
Case Studies
Branding
Strategy
Content
Web Design
Digital/Social Media
Creative Design
Market Research
SEO/SEM/PPC
Media Planning/Buying
Printing/Promotional