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MARKETING TEAM

T. R. Osborne

T. R. Osborne

Strategic Marketing Executive

John Baker, Executive Vice President and General Manager

John joined Learfield in 2007 and leads our Government Communications, Brownfield, News, and Learfield Interaction divisions. John’s clients have included the states of Missouri, Iowa, Wisconsin, Texas, and Minnesota. John has over 25 years of marketing experience.

Myra Verslues, Director of Sales Support

Myra manages the fulfillment team to ensure completion of projects, verifies all contractual agreements, consults on requests for proposal and task orders, and manages radio availabilities. Myra brings a B.S. degree from University of Central Missouri and has been with Learfield since 1997.

Shelly Hemmel, Sales Planner

Shelly provides detailed order entry, contracting and fulfillment including specialized billing. She prepares reports to support federal grants and state-specific spending. She has been with Learfield since 1999.

Callie Bexten, Sales Planner

Callie creates client specific campaign proposals and sales materials. She prepares contracts and client summaries upon campaign completion. Callie has a B.S.B.A from University of Central Missouri and has been with Learfield since 2021.

Tanner McFatrich, Production Coordinator/Video Assistant

Tanner started with Learfield in 2025. He has a B.A. Communications degree from Central Methodist University. Tanner creates story-driven scripts and produces compelling, easy-flowing audio and video content. He contributes to strong project organization through clear communication and attention to established guidelines, while consistently offering his skills and support to teammates.

Liz Landwehr, Project Manager

Liz facilitates campaign fulfillment planning, organization, and tracking of contracts and has been with Learfield since 2018. She utilizes project management platforms to manage the development of content creatives, client review and approvals, and the strategic placement of media across various platforms.  Liz has a B.S. degree from Missouri State University.

Jennifer Shinkle, Research Analyst and Media Buyer

Jennifer pulls third party research, pricing, estimated analytics and media usage reports as well as negotiates rates and added value or partnership messaging that will amplify campaign results. Jennifer has a B.A. from the University of Missouri and has been with Learfield since 2005.

Laura Isenberg, Graphic Designer

Laura develops visual graphics that complement the objectives for client campaigns. She has her A.A.S from East Central College and has been with Learfield since 2013. Laura is an expert in this field, and her award-winning creative talents will drive awareness and promote brands. Her imagery has been used by state governments and other clientele across the Midwest.

Matt Barg, Digital Marketing Manager

Matt leads our team in strategizing on the best platforms to reach target audiences and geographic locations. He manages the digital activation of multi-faceted campaigns. Matt reviews analytic reporting and campaign pivoting options for optimization based on client goals and objectives. He has a B.S. degree from the University of Minnesota and has been with Learfield since 2024.

Brynn Jankowski, Digital Advertising Specialist

Brynn started with Learfield in 2023. She creates content for digital ads on a variety of channels, compiles analytics, monitors campaign performance and aids in graphic design. Brynn has a B.A. degree and a B.J. degree from the University of Missouri.

Abbie Kemna, Digital Content Specialist/Photographer

Abbie skill sets include content creation, social media management, videography, photography, and graphic design. She assists the fulfillment team in organizing content, and scheduling both social and digital media campaigns. Abbie has a B.A. from Drury University with a minor in web communications and design. She has been with Learfield since 2024.

Robert Pollock, Videographer/Producer

Robert is a graduate of Southeast Missouri State University.  He started with Learfield in 2025 and has 15 years of experience as a video producer. Skilled with camera operation, lighting, audio and client relations, he is a trusted partner. He specializes in creating video content that focuses on informational/public awareness. Robert scripts, produces, and edits videos for use on digital advertising and website development. In addition, Robert is an FAA Certified drone pilot.

Expanding on the statewide radio influence of Minnesota News Network, the Learfield Interaction team works to Connect, Inform and Engage Minnesotans with inventive strategies and diverse content experiences.

We usually partner with:

    • State Government/Associations
    • Agency Partners
    • Commerce
    • Advocacy/Political

No one has more experience in executing outreach messaging than Learfield.  Reach out to Learfield Strategic Marketing executives in Minnesota for a customized strategy for your program or initiatives.

Learfield Interaction Specialities

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Public Relations

Channel Marketing

App Development

Lead Generation

Case Studies

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Branding

Strategy

Content

Web Design

Digital/Social Media

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Creative Design

Market Research

SEO/SEM/PPC

Media Planning/Buying

Printing/Promotional